The purpose of Bare Naked Ladies is to spread positivity at JMU by promoting healthy body image, self-confidence, and overall comfort with your natural beauty. JMU BNL. 867 likes · 1 talking about this. We are an organization at James Madison University. Our purpose is to Image may contain: 7 people, people smiling, people sitting and beard. Image may Join the love: Bare Naked Ladies. 14. 7.